Adwords seminar for success

Silvio Ferrero was the Guest Speaker at the Innovation Centre at the University of Queensland.

Topics:

* Basics of Pay-Per-Click advertising

* Introduction to Google Adwords

* Features and Benefits

* Basic terminology

* Choosing Keywords

* Creating compelling ad text

* Language & Location Targeting options

* Optimise to increase conversions

* Optimise to increase Quality Score

* Conversion Tracking

* Common errors and how to avoid them

* Integration between Google Adwords and SEO

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