Google ads to drop expanded text ads for responsive search ads

Starting June 30, 2022, responsive search ads will be the only Google Search ad type that can be created or edited in standard Google Search campaigns, the company announced. That means you will no longer be able to create new ETAs or edit existing ETAs in Google Ads. “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward.
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Adjust conversion values in Smart Bidding 

“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of what’s working in their industry to improve their conversion rates in Google Ads. For example, if advertisers know certain audiences or people in certain locations are most likely to convert, they can set a rule to multiply the conversion value for the chosen group by two.…
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YouTube announced two feature updates

YouTube this week made two big changes to how search works on the video platform: Timestamps come to video previews: Previously on desktop only, if you hover your mouse over a video, it would play a short preview snippet of the video. This preview capability is now rolling out to mobile. Plus, videos with timestamps will now have chapters available in the search preview.Auto-translating captions: Along with new preview options, YouTube will begin translating English subtitles to multiple languages (and eventually roll this out to captions in other languages, too). 
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Upgrading TrueView for action campaigns to Video action campaigns

To help you achieve more conversions at an efficient cost, we’re evolving TrueView for action and scaling its best features to more places with Video action campaigns. Video action campaigns allow you to reach more customers in high-performing places on and off YouTube--all within one campaign. Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. To start preparing for these changes, we recommend creating new Video action campaigns by choosing the responsive ad group type during campaign setup in Google Ads. You can also copy standard ad groups from your existing TrueView for action campaigns and paste them as responsive…
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If my campaign is ‘Limited by budget’, should I increase my daily budget?

If my campaign is ‘Limited by budget’, should I increase my daily budget?

If your campaign is profitable, the answer is yes. With a profitable campaign, you should try to get as many impressions and clicks as possible. If you’re reaching your daily budget and your campaign stops serving, you’re likely to lose some potential conversions. You should gradually increase your budget, but always ensure your campaign remains profitable. Campaigns by ‘Limited by budget’Filter all your campaigns by ‘Limited by budget’ to find potential campaigns that are losing impressions. Analyse at least 1/2 weeks of data. Campaigns > FILTER > Status > Eligible to run > Limited by budget.Have a look at the…
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Step-by-step how to create a Google Ads Search campaign for a starter or a small business

Step-by-step how to create a Google Ads Search campaign for a starter or a small business

In this tutorial: Overview - How to create a Google account. - Login to your Google Ads account. - Overview of Account, campaigns, ad groups, keywords, ads and ad extensions. - 1 Campaign, 3-5 Ad groups, 10-15 Keywords, and 3 Ads. Putting it all together  - How to create you first campaign. - A fictitious step-by-step campaign tutorial for a starter or a small business. - How to add a conversion tracking code. - How to link your Google Ads (previously Adwords) and Analytics account. - Benefits of linking your Google Ads and Analytics accounts. Optimisation - What to check…
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What to check, and how to optimise your campaign after launching

What to check, and how to optimise your campaign after launching

In this tutorial: - After a few hours you activated your campaign. - After 24 hours. - First week. - If your campaign is not delivering results. - If your campaign is successful. - Growing a profitable campaign. - ROI (Return On Investment). - Recommendation tab. - Long term optimisation and calendar. Note: Some screenshots on this page are not from the fictitious DietZone campaign. After a few hours you activated your campaign Eligible - The campaign status should be 'Eligible', and deliver impressions and clicks. Our fictitious campaign tutorial DietZone - 'Eligible' with impressions and clicks. Ads Status -…
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