How to create a custom intent audience auto created ad group

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. Select What they’re actively researching or planning (In-market and custom intent) - Custom intent audiences: auto-created - New audiences or previously used. Google Ads shows you a new or a previously used audience to choose from. Add the most relevant audiences and keywords to your business. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create an In market Audience

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. Select What they’re actively researching or planning (In-market and custom intent). In-market audiences. Add the most relevant audiences to your business. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create an Affinity Audience

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. Select What their interests and habits are - Affinity audiences. Add the most relevant audiences to your business. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create a CUSTOM AFFINITY AUDIENCE

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. Select What their interests and habits are - Affinity audiences. Create a CUSTOM AFFINITY AUDIENCE. Enter interests, URLs, types of places or apps to see an estimated audience size. Define your audience by adding relevant interests, URLs, places or apps. CREATE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'. Read it FREE online (blog posts)
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How to use the Keyword Planner to find your Competitor search volume and forecast keywords

TOOLS & SETTINGS. Keyword Planner. Click Get search volume and forecast. Type your competitor’s keyword(s) that show their ads on top of your ads, for example, ‘cordless drill’. Click GET STARTED. Click HISTORICAL METRICS. The Keyword Planner will not show your competitors’ bids, but it will give you an estimation of impressions, clicks, conversions, cost, average CPC, etc. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create an automated rule to raise your bids to top of the page CPC

Keywords. Select the keyword you want to raise the bid. Click MORE. Select Create an automated rule. Type of rule - Click Select an option. Select Change keyword bids. Select your ad group. Click DONE. Action - Select Raise bids to top of the page CPC. Set a Max. bid limit if you want to limit your cost per click. Click PREVIEW. The Preview shows your selected keyword(s) new bids to get to the top of the page. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to use the Keyword Planner for competitors research

TOOLS & SETTINGS. Keyword Planner. Click Discover new keywords. Click START WITH A WEBSITE. Type a competitor’s website in the keyword ideas, for example: boots.com. GET RESULTS. These are the likely keywords that your competitors are targeting, but not their complete and exact entire list. However, use the findings as discovery or research keywords.. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create Google Analytics Funnels

Admin. Goals. CREATE NEW GOAL. Custom. Continue. Name your goal description. Click Destination. Continue. Destination - Choose Regular expression. Type your goal URL. Funnel - Select ON. Name your Funnel. Name your Screen Page. Required? Select YES. Add and repeat for as many funnels as required. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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