50 top digital marketing experts in the world you should follow in 2022

50 top digital marketing experts in the world you should follow in 2022

A comprehensive list of the top 50 digital marketers in the world. It is based on their books, blogs, experience, articles they’ve written, awards & knowledge. The list is in alphabetical order.Aaron LevyAJ WilcoxAkville DeFazioAndrew GoodmanAnn HandleyAvinash KaushikBrad GeddesBrian DeanBryan EisenbergChristi OlsonDanny SullivanDennis YuDan PetrovicDaniel GilbertDavid SzetelaEric EngeFrancine RodriguezFederick VallaeysGary VaynerchuckGianluca BinelliGianpaolo LorussoGianluca FiorelliGimmy MarvinGuy KawasakiJames SvobodaJeff BullasJason Mc DonaldJoe PulizziJoe MartinezIsaac RudanskyKarl GilisKim GarstKirk WilliamsLarry KimMark IrvineMichelle MorganMichael StelznerMike RhodesNeil PatelOlga AndrienkoOli GardnerPerry MarshallPurna VirjiRand FishkinTim AshSamantha NobleSeth GodinShama HyderSilvio FerreroSusan WenogradTim Ferriss Aaron Levy Bio: Aaron has been in the industry for the better part of a decade,…
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Tips for 2002

Tips for 2002

Focus more on audiences targeting and less on keywords targeting. Try to understand what consumers are doing and what they are looking for, what information, content, product or services they really need, especially when they navigate your website and then design your strategy according to your findings. Try to match your content to the users’ searches to be as relevant as possible. If you understand the users’ Search Intent, you can influence them by delivering your desired message.  BrandingAt the early stages of shopping and searching, consumers don’t necessarily know brands, nor have a particular brand preference. It is therefore…
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Google Ads Tutorials

Google Ads Tutorials

For Beginners, Starters and Small Businesses   How to create a Google Ads Search campaign for a starter or a small businessWhat to check, and how to optimise your campaign after launching For Existing Google Ads accounts Account | Campaigns | Ad groupsAccount and campaigns structureHow to quickly check your account performancePros and cons of managing your account in-house or outsourcing it to an agency Search Intent What is Search Intent, and why it matters?How to find consumers’ search intentTypes of Search IntentInformational Search IntentNavigational Search IntentTransactional Search IntentCommercial Research IntentContent angleContent formatContent type BiddingBid adj. (Bid adjustments)Can a lower keyword bid decrease…
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Google Ads How to Videos

Google Ads How to Videos

A step-by-step guide on how to perform certain tasks on Google Ads. Some tasks on Google Ads can be very difficult to figure out and to implement, especially when you are just getting started. These videos make the information more digestible, easier to understand, and are designed to get you up to speed quickly to create successful campaigns.  Google Display Network How to choose Placements How to create an Affinity AudienceHow to create a CUSTOM AFFINITY AUDIENCEHow to create an In market AudienceHow to create a custom intent audience auto created ad groupHow to create an Audience based on IDEASHow…
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Optimisation calendar

Optimisation calendar

In this tutorial: - Optimisation calendar. - Optimisation frequency. Calendar - Daily. - For large accounts. - Weekly or Monthly according to your account size and data. - Quarterly. Optimisation calendar Campaigns optimisation depends on your business goals, targets, spending and the size of your account. If you have a large account with a lots of campaigns, you may find that 80% of your sales and conversions is from 20% of your campaigns. This is the 80/20 well know rule, The Pareto Principle. Your priority should be to optimise the most profitable campaigns, especially if you are limited with time.…
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How to optimise for CTR (Click Through Rate), Branding and ROI (Return on Investment)

How to optimise for CTR (Click Through Rate), Branding and ROI (Return on Investment)

How to optimise for CTR (Click Through Rate) - Focus on ad quality and clearly describe what you're selling. - Include deals and benefits. - Match your keywords and ads as closely as possible to make them relevant. - Use keywords in your ad title and text to make the ads more relevant. - Delete keywords with a high number of impressions, but low CTRand conversions. - Check your Search terms and focus on negative keywords to prevent high costs for irrelevant clicks. - Try different keyword matching options like broad match modifier, phrase, and exact match to reduce the…
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Changes to phrase match and broad match modifier

In February 2021, Google Ads began to incorporate behaviours of broad match modifier (BMM) into phrase match. As of July 2021, both phrase and broad match modifier keywords have the same updated phrase matching behaviour for all languages and show ads on searches that include the meaning of your keyword. You don’t need to take any specific action for your phrase match or BMM keywords in order to see these changes. Note: These changes to phrase match and BMM don’t impact exact match, broad match or negative keyword match types. Learn more about keyword matching options and negative keywords. Updated phrase match The updated…
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Phrase and broad match keywords that are identical to a query are now preferred

When Google announced that it was expanding phrase match to include broad match modifier traffic earlier this year, it told advertisers that an exact match keyword that’s identical to a query will always take priority, so long as it’s eligible to match. Moving forward, broad match and phrase match keywords will follow that same behavior, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when a search is not identical to any of an advertiser’s keywords (shown above). Google has…
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Facebook Ads

Facebook Ads

2.5 billion people use Facebook every month to connect with friends and family, and to discover things that matter. 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential. Facebook Ads With Facebook Ads you choose your campaign objectives that match your advertising goals. Lst of Facebook campaign objectives: Get More Website PurchasesThe Facebook pixel analyses what customers are doing on your site, and identifies people who are most likely to purchase your products or services. Boost a postSince many posts by a Page…
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