Category: Account

Page recap. Account and campaigns structureA well-organised and structured account is easier to manage, to optimise, and provides you with better results. A good structure will save you money and time as your ads are triggered by relevant searches and served to the right audiences. Quality is one of the most important things about your account, and the Quality Score is designed to reward that quality as it impacts your cost, eligibility, and ranking. Google Ads is organised into three layers:Account.Campaigns.Ad groups. AccountYour time zone can only be shifted eastward, and once over the lifetime of your account.To correct your…

The Overview page lets you review your entire account, campaigns and ad groups performance at a glance. Overview has cards showing information about your auctions and top searches, each card is designed to reveal an aspect of your account performance. You can compare up to four key metrics at a time. The cards featured on your Overview page are selected by Google based on your campaign settings and account performance. While you can't change the types of cards that appear, you can refine what each card shows. Watch this video. How to use the Overview page. Watch it on YouTube…