Category: Bidding

Bid adj. allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. Bid adjustment eligibility  - Use Bid adj. (Bid adjustments) for Audiences, Demographics, Location, Devices and Ad Scheduling to increase or decrease your bids according to results. If you don’t see the Bid adj. column: COLUMNS > Modify columns > Attributes > Bid adj. Bid Adj. for Audiences - You can use Bid adj.…

The answer is not necessarily. In a constraint budget, you may be forced to lower your keyword bids, however, as a result of this, it is not unusual to see more clicks and higher conversions at lower cost per conversion. Qualified clicks When you lower your bids, if you've optimised your keywords and your budget remains constant, you are likely to get more qualified clicks. More qualified clicks means more conversions and a higher conversion rate. A higher number of conversions coupled with a higher conversion rate means a lower cost per conversion. Extract from my Book 'Making Google Ads Work'.

Why is important?Finding how much revenue your keyword generates allows you to set up the most profitable bid for your keyword and to make strategic decisions about bidding and budgets. Keyword Planner | Get search volume and forecastsTOOLS & SETTINGS > Keyword Planner > Get search volume and forecasts. Type in the keyword you want to advertise > GET STARTED > HISTORICAL METRICS. Google Ads shows you ‘Top of the page bid (low range)’ and ‘Top of the page bid (high range)’. ‘Top of page bid (low range)’ shows the lower range of what advertisers have historically paid for a…

Researching how much your competitors are bidding or pay per click is competitive intelligence. Competitive intelligence can improve your business's performance and show you where you may be missing opportunities. Your competitors’ ad rank is dictated by their bidding and Quality Score. It is impossible to know exactly how much they are bidding and spending for their keywords and for their ads to be on top of your ads. However, use your analysis as a close indicator of what they may be bidding. Est. first position bid | Est. first page bid | Est. top of page bid Select the…

The answer is yes. Raising your keyword bid does not automatically lead your ads to a higher or lower position. Your ad rank is influenced by your CPC (Cost per click) bid, your Quality Score and other factors. However, you should not only bid for positioning. When you raise your keyword bid, your competitors may also raise their bids. As a result, your bid may lower your position instead of raising it, and the lower position could potentially decrease your CTR (Click through rate). Impressions averages When you increase your bid, your ad receives more impressions. Your average positions may…

The most likely reasons that your CPC (Cost per click) has increased are: You changed your bid (the most likely reason). Increased competition. Your Quality Score has changed. Your keyword search volume has decreased. If you have Smart Bidding in place, a large changes to conversion rates and conversion data (the most likely reason), or some changes may have occurred to the Google Ads platform.   Bid changes If you changed your bid and you suddenly noticed that your CPC has increased, that's the most likely reason. Competition Your competitors have raised their bids, their Quality Score has improved or…

First Page Bid (FPB) is the estimated minimum bid amount for your ads to display on the first page of Google search. Your ads should display on the first page, it is very important because on average, ads on the first page or above the search results get more clicks than ads that appear on other search results pages. If the first page bid is too high, you need to improve your Quality Score as the ad rank is the result of the formula CPC (Cost per click) bid multiplied by Quality Score. To improve your chances to get your…