Optimisation calendar

Optimisation calendar

In this tutorial: - Optimisation calendar. - Optimisation frequency. Calendar - Daily. - For large accounts. - Weekly or Monthly according to your account size and data. - Quarterly. Optimisation calendar Campaigns optimisation depends on your business goals, targets, spending and the size of your account. If you have a large account with a lots of campaigns, you may find that 80% of your sales and conversions is from 20% of your campaigns. This is the 80/20 well know rule, The Pareto Principle. Your priority should be to optimise the most profitable campaigns, especially if you are limited with time.…
Read More
How to optimise for CTR (Click Through Rate), Branding and ROI (Return on Investment)

How to optimise for CTR (Click Through Rate), Branding and ROI (Return on Investment)

How to optimise for CTR (Click Through Rate) - Focus on ad quality and clearly describe what you're selling. - Include deals and benefits. - Match your keywords and ads as closely as possible to make them relevant. - Use keywords in your ad title and text to make the ads more relevant. - Delete keywords with a high number of impressions, but low CTRand conversions. - Check your Search terms and focus on negative keywords to prevent high costs for irrelevant clicks. - Try different keyword matching options like broad match modifier, phrase, and exact match to reduce the…
Read More