Google Ads How to Videos

Google Ads How to Videos

A step-by-step guide on how to perform certain tasks on Google Ads. Some Google Ads activities might be tough to understand and accomplish, especially if you are just getting started. These videos make the content more consumable and understandable, and they are intended to get you up to speed quickly so that you can produce effective campaigns. Google Display Network How to choose Placements How to create an Affinity AudienceHow to create a CUSTOM AFFINITY AUDIENCEHow to create an In market AudienceHow to create a custom intent audience auto created ad groupHow to create an Audience based on IDEASHow to…
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How to link your Google Ads (previously Adwords) and Analytics accounts

To link accounts: Note: In order to link accounts you need: Analytics Edit permission. Google Ads Administrative access. Start Google Analytics. Click Admin and choose which account and property you'd like to manage. Under property, click Google Ads linking. Click + New Link Group. Select the accounts you want to link. Enter your Link Group Title. Select all sites where you want Google Ads data. Click link accounts. Watch video. Extract from my Book 'Making Google Ads Work'. Read it FREE online (blog posts)
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How to create a GMail campaign with Keywords and Audiences Ad groups

Select your Keywords ad group. Keywords. Add Keywords. Add Display Keywords. Add relevant keywords to your business. Or Enter your product or service. Google shows keyword ideas. Add any appropriate keyword. Or ADD ALL IDEAS. Get keyword ideas by typing your website. Once finished, click SAVE. Select your Audiences ad group. Click Audiences. Add Audiences. Edit Audiences. Make sure 'Targeting' (previously Target & bid) is selected. BROWSE. Click What their interests and habits are (Affinity and custom affinity). Add all relevant Affinity audiences to your business. Click What they’re actively researching or planning (In-Market, life events and custom intent). Use…
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How to create a YouTube campaign with In Stream, Video Discovery and Bumper Ads Ad groups

Create two new campaigns targeted to Display Network|Video. Campaign #1 targeting CPV (Cost per view) bidding, and Campaign #2 targeting CPM (Cost-per-thousand impressions) bidding. Ad groups Create three new ad groups, one for each of these formats: In-stream ad (Campaign #1 targeting CPV). Video discovery ad (Campaign #1 targeting CPV). Bumper ads (Campaign #2 targeting CPM bidding). Bumper Ads videos Bumper ads use target CPM (Cost-per-thousand impressions) bidding. You pay each time that your ad is shown 1,000 times. Bumper ads videos must be six seconds or shorter. Viewers can’t skip your ad. On each ad group, add keywords, audiences,…
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How to create a CUSTOM INTENT AUDIENCE

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. What they’re actively researching or planning. Click + NEW CUSTOM INTENT AUDIENCE. Name your Audience. Add keywords and URLs related to your products and services. As you enter your keywords and URLs, under IDEAS, Google Ads gives you descriptor ideas for that audience. Under AUDIENCE SIZE, Google Ads gives you an estimated size of your custom intent audience. CREATE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create an Audience based on IDEAS

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. IDEAS. Add the most relevant audiences to your business. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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How to create a custom intent audience auto created ad group

Select your ad group. Audiences. Edit Audiences. Targeting - Targeting - previously Target & bid. BROWSE. Select What they’re actively researching or planning (In-market and custom intent) - Custom intent audiences: auto-created - New audiences or previously used. Google Ads shows you a new or a previously used audience to choose from. Add the most relevant audiences and keywords to your business. SAVE. Watch video. Watch it on YouTube (Larger version) Extract from my Book 'Making Google Ads Work'.
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