Courier Mail | It’s all about … the search engines, silly

Courier Mail | It’s all about … the search engines, silly

Press
Businesses of every stripe are learning to live with - and love the world's largest online search engine. But make no mistake about Google: it's cutthroat. You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the "natural" search results list. But there's only one thing that matters when a potential customer types in their chosen search term and clicks "enter". Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO). SEM, which determines the ranking of your advertisement, is complex enough to be the province of the professional (if not the well-versed amateur). Your ranking on the sponsored list (on the right hand side of the page) is…
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Media Week | How to make money with Google Adwords

Media Week | How to make money with Google Adwords

Press
Queensland’s Silvio Ferrero is one of the emerging breed of internet advertising and marketing professionals who usher their clients through the new-speak technological intricacies of the web. He recently moved to Australia after selling his London web marketing and internet consultancy agency to Windmill Partnership, a well known UK advertising and PR company. Before that he founded and ran Bestitalian, a web portal specialising in advertising Italian products and services. He now runs a Maroochydore-based company called Adwordizing and is one of about 20 Australians to hold Google Adwords Qualified Professional Certification, describing himself as a search engine marketer. “We develop campaigns based on the ads that appear when customers search on Google for a phrase relevant to the advertisers business,” he says. Which sounds simple, but to be truly…
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Sunshine Coast Daily | Clicks still worth a lot

Sunshine Coast Daily | Clicks still worth a lot

Press
A Sunshine Coast Google Adwords expert has moved to educate others about the difference between Search Engine Optimisation (SEO) and achieving a top ranking when it comes to pay per click sponsored links. His comments come following last week's MyBusiness cover story, which was about the increasingly popularity of online businesses as more traditional job markets weaken. Mr Ferrero of Adwordizing, who has a dog named Google, said there was a difference between a good SEO result (how your website ranks during an “organic” internet search) and a good pay per click result. “The advertiser pays every time a user clicks on a sponsored link,” he said. “Their ranking is determined by the cost per click and the quality score you receive as more people click on it. “The higher your…
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Courier Mail | Web advertiser makes move

Courier Mail | Web advertiser makes move

Press
Getting customers through the door is only half the battle in any business and it's no different if the door to your business is the internet. One man who has made a career helping businesses get customers through the door on the net is Silvio Ferrero. He relocated here a year ago after selling the web design and internet marketing company he founded and ran for eight years in London. Mr. Ferrero has set up a company called Adwordizing which aims to put people on the internet map. "I'm qualified to provide Google Adwords to customers. We develop campaigns based on the ads that appear when potential customers search on Google for a phrase relevant to the advertiser's business." Businesses pay nothing unless someone clicks on their ad, and pay…
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Sunshine Coast Daily | SEO is a major consideration for any business with a website. Adwords Professional Silvio Ferrero has some tips to improve your online presence

Sunshine Coast Daily | SEO is a major consideration for any business with a website. Adwords Professional Silvio Ferrero has some tips to improve your online presence

Press
Local Google AdWords advertising professional Silvio Ferrero has some tips to improve your online presence. INTERNET users and potential customers search for your products or services by typing related keywords into search engines. SEO is the process of optimising your website content, keywords, phrases and key phrases in order to get it to the top of Google, or other major search engines. If a keyword with high search volumes returns results where your website appears on top of Google, you’re guaranteed a lot of traffic which could improve your business sales and turnover. However, being at the top of Google with some obscure keyword with very low search volume, or none at all, it is almost pointless in terms of traffic to your website. And it could have been very…
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Adwords seminar for success

Adwords seminar for success

Press
Silvio Ferrero was the Guest Speaker at the Innovation Centre at the University of Queensland. Topics: * Basics of Pay-Per-Click advertising * Introduction to Google Adwords * Features and Benefits * Basic terminology * Choosing Keywords * Creating compelling ad text * Language & Location Targeting options * Optimise to increase conversions * Optimise to increase Quality Score * Conversion Tracking * Common errors and how to avoid them * Integration between Google Adwords and SEO Courier Mail | It’s all about … the search engines, silly | Media Week | How to make money with Google Adwords | Sunshine Coast Daily | Clicks still worth a lot | Web advertiser makes move | SEO is a major consideration for any business with a website | Adwords seminar for success
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