My yoga studio provided me with a complimentary 30-minute class. I tried it, enjoyed it, and interacted with the instructor, and now I have a monthly membership.
When a person becomes engaged and involved in a process, the chances of a sale improve significantly.
When you want to buy a new car, the dealer will take you for a test drive, and software companies will ask you to try a demo, both of which will result in your engagement in the process.
One of the most crucial metrics to measure in Social media is engagement.
To increase sales, find a technique to engage your potential customers through your marketing.