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Exclude Mobile Apps from your Google Ads Display campaigns

Exclude Mobile Apps from your Google Ads Display campaigns

I suggested that you try Display campaigns in my earlier post.

If you have Google Display campaigns, I advise excluding Mobile Apps from showing your ads because they rarely convert unless your business is relevant to app gaming.

It used to be simple, but now it’s a little more fiddly.

This is how to do it:
Open Adwords Editor
Select Mobile app categories, Negatives
Select All Apps (or any category) to exclude


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