How do I drive consumers to visit my store?
According to Review Trackers, more than a third, 35%, of searches have local intent, and 14% of local searchers say they’re immediately looking to visit a business.
Showrooming and Webrooming
Consumers are increasingly researching online and then buy offline in local shore.
Showrooming: shoppers visit a store to check out a product and then purchase the product online.
Webrooming: shoppers research products online, then go into the store to evaluate and purchase.
In the USA, Harris poll shows 69% of people do Webrooming, while 46% of shoppers do Showrooming. https://tinyurl.com/y7tu23d7
Local Searches
Local search is when a search engine shows different results, giving extra priority to relevant, reputable, and highly rated brick-and-mortar locations near the searcher’s IP address.
These results depend on ranking factors different from that of other organic results.
With local search ads, you get:
– Advertising on Google Maps which means more shop visits when users are near your location.
– Target a specific location and bid by locations, for example, you can increase your bids for people located near your business.
– More calls as users will be able to call you straight from your ads.
– A link to your Google My Business page which shows information such as your business description, store hours, address, telephone number, customer reviews, and photos.
– More website clicks.
These extensions are designed to help your local search campaigns:
Call extension
Call only ads
Promotion extension
Location extension
Price extension
Extract from my Book ‘Making Google Ads Work’.
