Select your ad group.
Targeting – Targeting – previously Target & bid.
Select What their interests and habits are – Affinity audiences.
Create a CUSTOM AFFINITY AUDIENCE.
Enter interests, URLs, types of places or apps to see an estimated audience size.
Define your audience by adding relevant interests, URLs, places or apps.
Watch it on YouTube (Larger version)
Extract from my Book ‘Making Google Ads Work’.
Read it FREE online (blog posts)