Create two new campaigns targeted to Display Network|Video.
Campaign #1 targeting CPV (Cost per view) bidding, and Campaign #2 targeting CPM (Cost-per-thousand impressions) bidding.
Create three new ad groups, one for each of these formats:
In-stream ad (Campaign #1 targeting CPV).
Video discovery ad (Campaign #1 targeting CPV).
Bumper ads (Campaign #2 targeting CPM bidding).
Bumper Ads videos Bumper ads use target CPM (Cost-per-thousand impressions) bidding.
You pay each time that your ad is shown 1,000 times.
Bumper ads videos must be six seconds or shorter. Viewers can’t skip your ad.
On each ad group, add keywords, audiences, topics, and placements relevant to your products or services.
Watch it on YouTube (Larger version)
Extract from my Book ‘Making Google Ads Work’.