Local campaigns

Local campaigns

If you have several store locations try Local campaigns.

However, you will only see the option to set up a Local campaign if your account meets the requirements.

Local campaigns promote your store locations across Google properties and networks and should help you to increase visits and sales.

Your ads can appear across Google’s properties
Your ads can be eligible to appear across Google’s properties such as the Google Search Network, the Google Display Network, Google Maps, and YouTube.

How it works
Once you’ve linked your Google Ads and Google My Business accounts, select the shop locations you want to promote. 
Add your budget, a few lines of text, a bid and ad creative.
To help Google to understand your ROAS (Return on ad spend) you can provide a Store Visit Value, although this is optional.

With your information, Google does the rest using its machine learning technology to automatically optimise your campaign, bids, ad placements, and asset combinations to maximise visits.

Requirements
– The Store Visits have to be recording in a campaign that is already live.
– The campaign must run for a minimum of 30 days.
– A minimum of 10 business locations is required.
– You must spend at least £30,000 on the campaign (this is £1,000 per day for 30 days).

Update November 2019
Advertisers can now use the automated campaign format to drive calls, directions and other local business actions.

Furthermore, Local campaign inventory is expanding to a catalogue-style ad formats on the Display Network and Promoted Pins in Maps to allow users to click to add a location stop on their route.


Extract from my Book ‘Making Google Ads Work’.

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