Goal: To attract more customers for less money by distributing its ads widely with a focused campaign.
The Private Clinic, Harley Street, London, UK
Business type: Cosmetic and non surgical treatments
Business size: Large
www.theprivateclinic.co.uk
Brief
This is not just one Clinic but a number of highly acclaimed London clinics dealing with a range of illnesses and non-surgical cosmetic surgery.
Prior to Digital Marketing, The Private Clinic advertised through radio, newspaper, and other print ads. The limited exposure of those formats was a drawback, as only so many people see a print ad or newspaper ad.
On the other hand, Google Ads has enabled The Private Clinic to attract more customers for less money by distributing its ads widely. The result is like having a billboard in every major city.
Results
We have been running a highly focussed internet campaign for the Private Clinic for many years, and they are delighted with the results they achieved.
The number of new clients arriving as a result of this campaign made this a highly cost effective method of producing new business.
“The web solutions you developed have proved extremely successful and profitable, and have complemented our national newspaper and television advertising campaigns. The Internet is now very much part of our ongoing marketing strategy, and we intend to increase our resources towards it.”
Valentina Petrone, Managing Director of The Private Clinic, Harley Street, London