How much are my competitors bidding to be on top of my ads?

How much are my competitors bidding to be on top of my ads?

Researching how much your competitors are bidding or pay per click is competitive intelligence. Competitive intelligence can improve your business's performance and show you where you may be missing opportunities. Your competitors’ ad rank is dictated by their bidding and Quality Score. It is impossible to know exactly how much they are bidding and spending for their keywords and for their ads to be on top of your ads. However, use your analysis as a close indicator of what they may be bidding. Est. first position bid | Est. first page bid | Est. top of page bid Select the…
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Can a higher keyword bid lead my ads to a lower position?

Can a higher keyword bid lead my ads to a lower position?

The answer is yes. Raising your keyword bid does not automatically lead your ads to a higher or lower position. Your ad rank is influenced by your CPC (Cost per click) bid, your Quality Score and other factors. However, you should not only bid for positioning. When you raise your keyword bid, your competitors may also raise their bids. As a result, your bid may lower your position instead of raising it, and the lower position could potentially decrease your CTR (Click through rate). Impressions averages When you increase your bid, your ad receives more impressions. Your average positions may…
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Why has my keyword CPC (Cost-per-click) increased?

Why has my keyword CPC (Cost-per-click) increased?

The most likely reasons that your CPC (Cost per click) has increased are: You changed your bid (the most likely reason). Increased competition. Your Quality Score has changed. Your keyword search volume has decreased. If you have Smart Bidding in place, a large changes to conversion rates and conversion data (the most likely reason), or some changes may have occurred to the Google Ads platform.   Bid changes If you changed your bid and you suddenly noticed that your CPC has increased, that's the most likely reason. Competition Your competitors have raised their bids, their Quality Score has improved or…
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