Do I always need to optimise my Quality Score?

Your Quality Score is very important, but your primary and most valuable goals should influence your account optimisation. The Quality Score may not always reflect your goals and it may just be used as a performance indicator. The CTR (Click-through rate) is one of the most important factors of the Quality Score, however, increasing your CTR does not necessarily increase your conversions. A higher CTR may increase your overall costs, but if your conversions did not increase, your cost per conversion is likely to go up. Optimisation An example of a keyword with a low Quality Score, 4/10. In this…
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Does pausing, deleting, restarting campaigns, ad groups, keywords, and ads affect my Quality Score?

If you pause, delete, restart a campaign, an ad group, a keyword or an ad on Google Ads, no data is collected. No data means no impressions, and it does not affect your Quality Score. The historical performance of paused or deleted ads and keywords will continue to affect your account history. Google Ads recommends deleting poor performing ads and keywords to improve your Quality Score. This practice prevents ads and keywords from performing poorly in the future and further affecting your account history. As the rest of your account accrues more performance history over time, the impact that the…
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How much should I bid for a keyword?

How much should I bid for a keyword?

Why is important?Finding how much revenue your keyword generates allows you to set up the most profitable bid for your keyword and to make strategic decisions about bidding and budgets. Keyword Planner | Get search volume and forecastsTOOLS & SETTINGS > Keyword Planner > Get search volume and forecasts. Type in the keyword you want to advertise > GET STARTED > HISTORICAL METRICS. Google Ads shows you ‘Top of the page bid (low range)’ and ‘Top of the page bid (high range)’. ‘Top of page bid (low range)’ shows the lower range of what advertisers have historically paid for a…
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