Is Google rebranding affecting my campaigns?

Is Google rebranding affecting my campaigns?

In June 2018, Google rebranded Google Adwords. It is now called Google Ads. Google has also launched simpler brands and solutions for their advertising products: Google Marketing Platform, and Google Ad Manager. DoubleClick advertiser products and Google Analytics 360 Suite are now Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are now Google Ad Manager. Google Marketing Platform Google says: Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between Double Click and the Google Analytics 360 Suite. Source: Google Google has introduced the…
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What are Mobile Ads?

What are Mobile Ads?

Mobile ads are a type of ads showing on mobile device, for example, a smartphones, a mobile phone or a tablet. These ads should be designed only, and specifically, for mobile phones and tablets. Type of ads The type of mobile ads are: text, images, mobile app promotion, and call-only. Text ads, image ads, app promotion ads and HTML 5 ads (designed with Google Web Designer) can appear on mobile phones or tablets. Text ads, Image ads, App promotion ads, Image app promotion ads, Video app promotion ads, TrueView for app promotion ads, and Responsive display ads can appear within…
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Can a lower keyword bid decrease my conversions?

Can a lower keyword bid decrease my conversions?

The answer is not necessarily. In a constraint budget, you may be forced to lower your keyword bids, however, as a result of this, it is not unusual to see more clicks and higher conversions at lower cost per conversion. Qualified clicks When you lower your bids, if you've optimised your keywords and your budget remains constant, you are likely to get more qualified clicks. More qualified clicks means more conversions and a higher conversion rate. A higher number of conversions coupled with a higher conversion rate means a lower cost per conversion. Extract from my Book 'Making Google Ads Work'.
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If I have a limited budget in a campaign and I raise my CPC (Cost per click) bids, will I improve my conversions?

If I have a limited budget in a campaign and I raise my CPC (Cost per click) bids, will I improve my conversions?

If I have a limited budget in a campaign and I raise my CPC (Cost per click) bids, will I improve my conversions? The answer is no. If a campaign with a limited budget is not profitable, raising your bid only will not improve your number of conversions, and you are likely to pay more on average per conversion. To get more conversions if your campaign is not profitable and limited by budget, you need to manage your keywords and placement bids to find opportunities where conversions are more likely to happen. If your campaign is profitable, and you’re in…
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