How do I drive consumers to visit my store?

How do I drive consumers to visit my store?

How do I drive consumers to visit my store?According to Review Trackers, more than a third, 35%, of searches have local intent, and 14% of local searchers say they’re immediately looking to visit a business. Showrooming and WebroomingConsumers are increasingly researching online and then buy offline in local shore. Showrooming: shoppers visit a store to check out a product and then purchase the product online. Webrooming: shoppers research products online, then go into the store to evaluate and purchase. In the USA, Harris poll shows 69% of people do Webrooming, while 46% of shoppers do Showrooming. https://tinyurl.com/y7tu23d7 Local SearchesLocal search…
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Top Conversion Path

Top Conversion Path

In Google Analytics, the Top Conversion Path shows you how channels interact along a conversion path.It shows you the sequences of channel interactions leading to conversions, the number of conversions from each path, and the value of these conversions.For example, the number of conversions initiated from Google Ads and terminated by ‘Direct’ or ‘Organic’.By analysing the list of paths you will understand how to market more accurately across channels. The Attribution modelIn your Google Ads, the conversion’s Attribution model is set as default to ‘Last click’. The Last click attribution model assigns 100% credit to the final touch point, for…
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Google Analytics Funnels

Google Analytics Funnels

Funnels are one of the most important Google Analytics features for marketers and retail sites. Funnels are series of web pages you expect your customers to follow to complete your goals. Once you set up a list of these pages URLs, funnels allow you to find out how many customers are going through the whole conversions/goals process, how many of them abandon, and at what stage. When you analyse the goal funnel report, you determine exactly which pages customers enter and exit along the process. The report helps you to improve your conversions/goals, and to optimise your customer’s experience journey.…
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How to link your Google Ads (previously Adwords) and Analytics accounts

To link accounts: Note: In order to link accounts you need: Analytics Edit permission. Google Ads Administrative access. Start Google Analytics. Click Admin and choose which account and property you'd like to manage. Under property, click Google Ads linking. Click + New Link Group. Select the accounts you want to link. Enter your Link Group Title. Select all sites where you want Google Ads data. Click link accounts. Watch video. Extract from my Book 'Making Google Ads Work'. Read it FREE online (blog posts)
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Quality Score optimisations for Search campaigns

Best practices marked [to improve CTR] are not a direct part of the Quality Score, but are suggestions on how to increase your CTR (Click through rate) - one of the Quality Score’s main factors. Ad groups- Create tightly themed ad groups with targeted keywords. - Each ad group should have a few keywords as relevant as possible to the ad group, the ads, and the landing pages in order to generate a high CTR (Click through rate). -Try SKAG -  Single Keyword Ad Groups. Bids- Increase your bids for your high Quality Score’s converting keywords. - Positions do not…
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RSA – Responsive search ads

RSA – Responsive search ads

RSA (Responsive search ads) is not a Smart Bidding strategy, but it leverages Google's Machine Learning to match the right message to the right user at the right bid. Responsive search ads show more text and more relevant messages to your customers. RSA | Responsive search ads Ads & extensions > + Responsive search ad (beta). How it works You write multiple headlines and descriptions. Google Ads tests your multiple combinations. You can test up to 15 headlines and 4 descriptions for a single Responsive search ad. You can test up to 15 images, 5 headlines, 5 descriptions and 2…
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Local Services ads

Local Services ads

Google launched Local Services ads in 2017. When you advertise your business on Google Ads with Local Services ads, you receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ads. You can reply to messages, track bookings and manage all your leads at any time online and through the app (Android, iOS). More details and updates about Local Services ads:https://support.google.com/google-ads/answer/6224841?hl=en-GB Extract from my Book 'Making Google Ads Work'.
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Google Features

Google Search Suggest Type your question into Google search, and as you are typing more letters, Google Suggest shows you real searches that have been done by other people. The tools tells you how Google relates to a keyword or topic and in what priority. Use these suggestions for keyword research and ideas. Watch video. Watch it on YouTube (Larger version) Google PAA (People Also Ask) PAA are sets of questions in relation to the original search query. PAA is getting very popular and appearing more and more on searches queries. PAA boxes are dynamic. If you click on any…
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Facebook Audience Insight

Facebook Audience Insight

With Facebook Audience Insight you can find and define specific audiences. An example of an audience for Interests | Business and Industry Online | Digital marketing. Facebook Insight is showing Demographics, Age and Gender, Relationship Status, Education Level, and Job Title of a potential audience. You can see: - People connected/not connected to your page so you can create content that resonates with them and easily find more people like the ones in your current audience. - Their Facebook Page Likes. - Top Categories that are likely to be relevant to your audience. - Where they are located, Top cities,…
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Customer Segmentation

Customer Segmentation Customer segmentation is the process of dividing customers into groups based on common characteristics in order to market to each group effectively and appropriately. Tools to help you with Customer Segmentation Keyword Planner Use the Keyword Planner to see how often keywords are searched for, to find relevant keywords to your business, get search and volume forecast, and then create a list to build your campaigns. Keyword ideas TOOLS & SETTINGS > Keyword Planner > Find new keywords. Type your keyword. Select Locations, Language and Search networks. Google Ads gives you a list of related keywords with Avg.…
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