Ads optimisation

Ads optimisation

- Keep the top performing ads and test new versions for the poorly performing ads. - Test Responsive Search Ads (beta), Responsive Ads (Display) and Ad variations. - Set ad rotation to ‘Optimise: Prefer best performing ads’. If you’re testing a large number of ads, set ad rotation to’ Do not optimise: Rotate ads indefinitely'. Settings > Additional settings > Ad rotation. - Ensure your ads are showing on your busiest days and times. - Add extensions to make your ads more prominent. Sitelinks, Callout, Locations, Structured snippets, and where applicable, Message, Call, Prices, Promotions, and App extensions at the…
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Google Ads Glossary of Terms

Google Ads Glossary of Terms A   B  C  D  E  F  G  H  I  K  L  M  N  P  Q  R  S  T  U  W A A/B Split Testing: A practice to set up two ads or landing pages split with equal traffic to see which performs better. One part of the test is the control, and the other part is the test. Ad Auction: Every time there's a new search Google starts a new ad auction. The Google Ads algorithms decide which ads to rank and in what position. Ad Copy: The text part of a text ad. It…
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DSA – Dynamic search ads

DSA – Dynamic search ads

DSA (Dynamic search ads) is not a Smart Bidding strategy (although Google recommends to use Smart Bidding with it), but it uses Google's Machine Learning to show the best ad for every query. The algorithm matches the user queries to the most relevant site and ad content, but it also determines the right bid amount based on their intent of search. To show DSA you need to create a Search campaign. You submit your website or feed to Google and only add a creative description instead of choosing keywords.DSA are ads based on the content your website, the ad copy…
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