Step-by-step how to create a Google Ads Search campaign for a starter or a small business

Step-by-step how to create a Google Ads Search campaign for a starter or a small business

In this tutorial: Overview - How to create a Google account. - Login to your Google Ads account. - Overview of Account, campaigns, ad groups, keywords, ads and ad extensions. - 1 Campaign, 3-5 Ad groups, 10-15 Keywords, and 3 Ads. Putting it all together  - How to create you first campaign. - A fictitious step-by-step campaign tutorial for a starter or a small business. - How to add a conversion tracking code. - How to link your Google Ads (previously Adwords) and Analytics account. - Benefits of linking your Google Ads and Analytics accounts. Optimisation - What to check…
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What to check, and how to optimise your campaign after launching

What to check, and how to optimise your campaign after launching

In this tutorial: - After a few hours you activated your campaign. - After 24 hours. - First week. - If your campaign is not delivering results. - If your campaign is successful. - Growing a profitable campaign. - ROI (Return On Investment). - Recommendation tab. - Long term optimisation and calendar. Note: Some screenshots on this page are not from the fictitious DietZone campaign. After a few hours you activated your campaign Eligible - The campaign status should be 'Eligible', and deliver impressions and clicks. Our fictitious campaign tutorial DietZone - 'Eligible' with impressions and clicks. Ads Status -…
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