Adjust conversion values in Smart Bidding 

“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of what’s working in their industry to improve their conversion rates in Google Ads. For example, if advertisers know certain audiences or people in certain locations are most likely to convert, they can set a rule to multiply the conversion value for the chosen group by two.…
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YouTube announced two feature updates

YouTube this week made two big changes to how search works on the video platform: Timestamps come to video previews: Previously on desktop only, if you hover your mouse over a video, it would play a short preview snippet of the video. This preview capability is now rolling out to mobile. Plus, videos with timestamps will now have chapters available in the search preview.Auto-translating captions: Along with new preview options, YouTube will begin translating English subtitles to multiple languages (and eventually roll this out to captions in other languages, too). 
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