Phrase and broad match keywords that are identical to a query are now preferred

When Google announced that it was expanding phrase match to include broad match modifier traffic earlier this year, it told advertisers that an exact match keyword that’s identical to a query will always take priority, so long as it’s eligible to match. Moving forward, broad match and phrase match keywords will follow that same behavior, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when a search is not identical to any of an advertiser’s keywords (shown above). Google has…
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Facebook Ads

Facebook Ads

2.5 billion people use Facebook every month to connect with friends and family, and to discover things that matter. 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential. Facebook Ads With Facebook Ads you choose your campaign objectives that match your advertising goals. Lst of Facebook campaign objectives: Get More Website PurchasesThe Facebook pixel analyses what customers are doing on your site, and identifies people who are most likely to purchase your products or services. Boost a postSince many posts by a Page…
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Google ads to drop expanded text ads for responsive search ads

Starting June 30, 2022, responsive search ads will be the only Google Search ad type that can be created or edited in standard Google Search campaigns, the company announced. That means you will no longer be able to create new ETAs or edit existing ETAs in Google Ads. “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward.
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