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Adwordizing Google Adwords Seminar for Success

Adwordizing Google Adwords Seminar for Success

Silvio Ferrero was the Guest Speaker at the Innovation Centre at the University of Queensland.


* Basics of Pay-Per-Click advertising

* Introduction to Google Adwords

* Features and Benefits

* Basic terminology

* Choosing Keywords

* Creating compelling ad text

* Language & Location Targeting options

* Optimise to increase conversions

* Optimise to increase Quality Score

* Conversion Tracking

* Common errors and how to avoid them

* Integration between Google Adwords and SEO

Courier Mail | It’s all about … the search engines, silly | Media Week | How to make money with Google Adwords | Sunshine Coast Daily | Clicks still worth a lot | Web advertiser makes move | SEO is a major consideration for any business with a website | Adwords seminar for success

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