Top Conversion Path

Top Conversion Path

In Google Analytics, the Top Conversion Path shows you how channels interact along a conversion path.It shows you the sequences of channel interactions leading to conversions, the number of conversions from each path, and the value of these conversions.For example, the number of conversions initiated from Google Ads and terminated by ‘Direct’ or ‘Organic’.By analysing the list of paths you will understand how to market more accurately across channels. The Attribution modelIn your Google Ads, the conversion’s Attribution model is set as default to ‘Last click’. The Last click attribution model assigns 100% credit to the final touch point, for…
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Google Analytics Funnels

Google Analytics Funnels

Funnels are one of the most important Google Analytics features for marketers and retail sites. Funnels are series of web pages you expect your customers to follow to complete your goals. Once you set up a list of these pages URLs, funnels allow you to find out how many customers are going through the whole conversions/goals process, how many of them abandon, and at what stage. When you analyse the goal funnel report, you determine exactly which pages customers enter and exit along the process. The report helps you to improve your conversions/goals, and to optimise your customer’s experience journey.…
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