How do I drive consumers to visit my store?

How do I drive consumers to visit my store?

How do I drive consumers to visit my store?According to Review Trackers, more than a third, 35%, of searches have local intent, and 14% of local searchers say they’re immediately looking to visit a business. Showrooming and WebroomingConsumers are increasingly researching online and then buy offline in local shore. Showrooming: shoppers visit a store to check out a product and then purchase the product online. Webrooming: shoppers research products online, then go into the store to evaluate and purchase. In the USA, Harris poll shows 69% of people do Webrooming, while 46% of shoppers do Showrooming. https://tinyurl.com/y7tu23d7 Local SearchesLocal search…
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Local Services ads

Local Services ads

Google launched Local Services ads in 2017. When you advertise your business on Google Ads with Local Services ads, you receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ads. You can reply to messages, track bookings and manage all your leads at any time online and through the app (Android, iOS). More details and updates about Local Services ads:https://support.google.com/google-ads/answer/6224841?hl=en-GB Extract from my Book 'Making Google Ads Work'.
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Local inventory ads

Local inventory ads

You can drive traffic to your store with Local inventory ads. Google Ads shows your products and store information to shoppers searching on Google nearby your store. The shoppers clicking your ads are directed to a Google hosted page for your store, this is called the local shop front. The page shows your product in-store inventory, availability, your store opening times, the distance to your store, directions and more. Benefits of Local inventory ads Real-time inventory. Your local store online hosted by Google. Measuring the impact of your online ads to in-store sales. To use Local inventory ads you need…
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Store Visits

Store Visits

Store Visits in Smart Bidding is now available to all advertisers in Search and Shopping campaigns. If you activated Store Visits measurement in your Google Ads account, you can now use Store Visits data in your Smart Bidding strategies. If you have a physical location, with Store Visits you can better optimise for foot traffic in addition to online conversions with Smart Bidding. You can implement Store Visits conversions into Smart Bidding at the account level, or at the campaign level. The campaign level is active on Search campaigns, for Shopping campaigns contact your Google Ads rep. Requirements Store Visit…
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Local campaigns

Local campaigns

If you have several store locations try Local campaigns. However, you will only see the option to set up a Local campaign if your account meets the requirements. Local campaigns promote your store locations across Google properties and networks and should help you to increase visits and sales. Your ads can appear across Google's properties Your ads can be eligible to appear across Google's properties such as the Google Search Network, the Google Display Network, Google Maps, and YouTube. How it works Once you've linked your Google Ads and Google My Business accounts, select the shop locations you want to…
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Extensions for Local searches | Call extension

Extensions for Local searches | Call extension

With call extension, you add your phone number to your ads. When searchers see your ads, they can tap or click a button to call your business directly if their device can make calls, or they can tap or click your ad to go to your website. Call extension is the most effective way to display your phone numbers to your ads. If you write your phone number in your ad instead, your ad will get disapproved. Cost A call is a click. Clicks on your number are the same cost as headline clicks. Add Call extension. Ads & extensions.…
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Extensions for Local searches | Call-only ads

Extensions for Local searches | Call-only ads

To persuade searchers to call your business, use call-only ads. Call-only ads appear only on devices that can make phone calls. When a searcher clicks your ad, Google Ads places a call to you from their device. If you have call extension activated in your campaign, you can use the same telephone number. With call-only ads you don’t need a landing page on your website. Call-only ads are available only for campaigns on the Search Network. Cost Clicks on the call button or headline are charged at a cost per click (CPC) based on the bid that you set in…
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Extensions for Local searches | Promotion extension

Searchers are always looking for the best deal, so if you have sales and promotions, you should activate Promotion extension. Cost There is no cost when Google Ads shows the Promotion extension. You are charged only if a searcher clicks your ad, and at a cost per click based on your bids, and you won’t be charged for more than two clicks per ad impression. If someone quickly clicks on more than one link while viewing an ad, this gets treated as a second click and you won’t get charged. Add Promotion extension Ads & extensions. EXTENSIONS. + Promotion extension.…
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Extensions for Local searches | Location extension

In order for your location extensions to show you need to link your Google My Business to Google Ads. Set up instructions: https://support.google.com/google-ads/answer/7189290?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en Ensure your business address is right located on Google map. With location extension, your ads show with your address, a map of your location, and the distance to your business, and may include a call button with your telephone number to facilitate the searchers to call your business. If searchers click or tap your ad extensions, Google Ads shows more relevant details. Location extensions show on the Search Network, the Display Network, and Google Maps, on computers and…
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Extensions for Local searches | Price extension

Price extensions shows more details about your offer. It shows a set of up to 8 cards that searchers can view to see different options and prices and go straight to the items. Price extensions appear below your text ads may show on computers and mobile devices. Cost You are charged only if a searcher clicks your ad on the title or display URL of the ad, or any of the price extension items. The cost per click is based on your bids. You are not charged if a searcher clicks on the mobile drop-down to expand the carousel. You…
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