On Brand campaigns, try the Target Impression Share strategy
Last week I audited 2 Google Ads accounts. I still see a mix of Smart and Manual Bidding strategies on both accounts. In one of my previous post, I discussed how important it is to determine whether all campaigns should be set up using a Smart Bidding approach, because conversions from Manual Bidding affect all Smart Bidding conversions as well. The Brand campaigns in these two accounts are using the Maximise Clicks and Maximise Conversions (Target CPA) strategies, respectively. As a result, the number of impressions may fall. The issue with a Maximise Clicks or Maximise Conversions (Target CPA) strategy…