The changing role of PPC (Pay per click) agencies

The changing role of PPC (Pay per click) agencies

On my previous post, I discussed PPC agencies evolving into Strategic Partners. So far, manual optimization of a Google Ads account has been a big component of the service given by a PPC agency. A lot of elbow grease was put in by Google Ads experts to ensure that clients would get a good ROI on their invested budgets. But now with the advanced stage of Google AI (Artificial Intelligence) and ML (Machine Learning) things are changing. While campaign optimisation will continue to be part of the service, this is to be performed at a higher level and with less…
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Pros and cons of managing your account in-house or outsourcing it to an agency

Pros and cons of managing your account in-house or outsourcing it to an agency

Whether you are managing your Google Ads account in-house or outsourcing it to an agency, there are pros and cons for each option. Your decision should be based on what solution works best for you. It can also be beneficial combining in-house and an agency. There’s no one-size-fits-all solution, and you can explore all these different options before making your final decision. In-house pros for pay per click managers: - Work in the office and are always available for meetings and communications. - Better understanding of the company’s culture, strategy, and business goals. In-house cons for pay per click managers:…
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