Marketing links your customers to the VALUE you provide (your products or services). But VALUE is more than just the physical elements that make up your products or services. The key for marketers is to put an efficient price on an intangible asset. In other words, "How much are your products/services worth to your customers? However, VALUE should not be based only on price. Creating value via price exposes you to a high risk because competitors will claim to be less expensive. Ask yourself this question: What VALUE do I get from my marketing agency?