Courier Mail | It’s all about … the search engines, silly
Businesses of every stripe are learning to live with - and love the world's largest online search engine. But make no mistake about Google: it's cutthroat. You may have paid for a sponsored link to your company website or you may be trying to manoeuvre your way up the "natural" search results list. But there's only one thing that matters when a potential customer types in their chosen search term and clicks "enter". Too few small businesses know how to make the most of search engine marketing (SEM) and search engine optimisation (SEO). SEM, which determines the ranking of your…