How to choose Placements

Select your ad group.
Click + Placements.
Type your keyword in Search by word, phrase, URL or video ID.
Google Ads shows a list of targeted placements and their Impressions per week.
Add websites (Placements) you think your customers spend time looking for your products and services, and you want your ads to appear.
These are your industry-specific related websites, comparison websites, directories, and websites visited by your targeting audience.
Add more keywords to find more Placements.

Watch video.

Watch it on YouTube (Larger version)

Extract from my Book ‘Making Google Ads Work’.

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