Select your ad group.
Targeting – Targeting – previously Target & bid.
What they’re actively researching or planning.
Click + NEW CUSTOM INTENT AUDIENCE.
Name your Audience.
Add keywords and URLs related to your products and services. As you enter your keywords and URLs, under IDEAS, Google Ads gives you descriptor ideas for that audience.
Under AUDIENCE SIZE, Google Ads gives you an estimated size of your custom intent audience.
Watch it on YouTube (Larger version)
Extract from my Book ‘Making Google Ads Work’.