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How to create a custom intent audience auto created ad group

Select your ad group.
Edit Audiences.
Targeting – Targeting – previously Target & bid.
Select What they’re actively researching or planning (In-market and custom intent) – Custom intent audiences: auto-created – New audiences or previously used.
Google Ads shows you a new or a previously used audience to choose from.
Add the most relevant audiences and keywords to your business.

Watch video.

Watch it on YouTube (Larger version)

Extract from my Book ‘Making Google Ads Work’.

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