Google Features

Google Search Suggest
Type your question into Google search, and as you are typing more letters, Google Suggest shows you real searches that have been done by other people.

The tools tells you how Google relates to a keyword or topic and in what priority. Use these suggestions for keyword research and ideas.


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Google PAA (People Also Ask)
PAA are sets of questions in relation to the original search query. PAA is getting very popular and appearing more and more on searches queries.

PAA boxes are dynamic. If you click on any one of the questions, more details are appearing and further questions are added to the bottom of the list.

The PAA (People also ask) section is very useful to gauge market interest, and a great resource to create your content.

Analyse what consumers are asking for and create your content to fit their searches and queries.


PAA can show on different positions. Try to understand the the impact and the implications of those positions.

PAA can also show as video results. Optimise your YouTube videos to increase your chances to appear more often.

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An Intent Analysis Study on How Diverse is ‘People Also Ask’?

Google Related searches
The ‘Searches related to’ at the bottom of the page helps you to find other related searches.

You can see how searchers expand and refine their first query.

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Filter your results
Tools > Any time, Past hour, Past 24 hours, Past week, Past month, Past year or Custom range.


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Google People also search for
The ‘People also search for’ has moved below the organic search result.

In this example, I searched for ‘digital marketing’ and clicked the organic result for ‘What is Digital Marketing? – HubSpot Blog.

After I visited the website, if I hit the back button and return to Google search, the ‘People also search for’ appears below the website search results.

It is a way for Google to show more results in case users did not find what they were looking for in the first place.


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Extract from my Book ‘Making Google Ads Work’.

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