Blog Post

How to create a YouTube campaign with In Stream, Video Discovery and Bumper Ads Ad groups

Create two new campaigns targeted to Display Network|Video.
Campaign #1 targeting CPV (Cost per view) bidding, and Campaign #2 targeting CPM (Cost-per-thousand impressions) bidding.

Ad groups
Create three new ad groups, one for each of these formats:
In-stream ad (Campaign #1 targeting CPV).
Video discovery ad (Campaign #1 targeting CPV).
Bumper ads (Campaign #2 targeting CPM bidding).

Bumper Ads videos Bumper ads use target CPM (Cost-per-thousand impressions) bidding.
You pay each time that your ad is shown 1,000 times.
Bumper ads videos must be six seconds or shorter. Viewers can’t skip your ad.

On each ad group, add keywords, audiences, topics, and placements relevant to your products or services.

Watch video.

Watch it on YouTube (Larger version)


Extract from my Book ‘Making Google Ads Work’.

Leave a Reply

Your email address will not be published. Required fields are marked *