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How to create an automated rule to raise your bids to top of the page CPC

Select the keyword you want to raise the bid.
Click MORE.
Select Create an automated rule.
Type of rule – Click Select an option.
Select Change keyword bids.
Select your ad group.
Click DONE.
Action – Select Raise bids to top of the page CPC.
Set a Max. bid limit if you want to limit your cost per click.
The Preview shows your selected keyword(s) new bids to get to the top of the page.

Watch video.

Watch it on YouTube (Larger version)

Extract from my Book ‘Making Google Ads Work’.

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