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How to set up a Google forwarding number for call extensions

Select the campaign and the ad groups you want to set up the forwarding number.
TOOLS & SETTINGS.
Conversions
Add a Conversion.
Select Phone Calls.
Select Calls from ads using call extensions or call-only ads.
CONTINUE.
Select your appropriate Category.
Enter a Conversion name.
Select Use o don’t use a value for your conversion accordingly.
Call length – Select at least 180 seconds.
Conversion window – Select at least 30 days.
Attribution model – Select your appropriate model.
CREATE AND CONTINUE.

Watch video.

Watch it on YouTube (Larger version)


Extract from my Book ‘Making Google Ads Work’.

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