Blog Post

How to use the Keyword Planner for competitors research

TOOLS & SETTINGS.
Keyword Planner.
Click Discover new keywords.
Click START WITH A WEBSITE.
Type a competitor’s website in the keyword ideas, for example: boots.com.
GET RESULTS.
These are the likely keywords that your competitors are targeting, but not their complete and exact entire list.
However, use the findings as discovery or research keywords..

Watch video.

Watch it on YouTube (Larger version)


Extract from my Book ‘Making Google Ads Work’.

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