Microsoft Bing Ads | How it works

Bing powers 36.7% of U.S. desktop searches, and 11.7 billion monthly searches around the globe.

Bing connects you with 45.4 million searchers that Google can’t reach.

27% of Bing clicks come from searches that are exclusive to the Microsoft Search Network.

In the U.S., the Microsoft Search Network has 124 million unique searchers.

Bing Advertising is a Pay-per-click (PPC) advertising system.

Your bid is based on how much you are willing to pay per each click on your ad.

You are bidding against other advertisers to get your ads into the space you want. 

You can manage, and control, your advertising goals with a fixed budget, or a cost per acquisition or action.

You can easily import your Google Ads campaigns into Bing Advertising.

Consumers use Bing to enter search terms (called keywords). If your keywords match a search, your ad appears next to or above search results on Bing.

Where ads show
Your ads can appear on Bing, Yahoo and MSN search results.

There is no minimum fee. You can start advertising with any budget.

Pay per click
You only pay just when customers click your ad. No click, no charge.

You can pause and re-start the campaign as often as you like. You can set a budget or adjust your spending daily.

Targeting options
You can target your ads to different geographic, by country, region, city or within a specific distance, times or days of the week, devices (computer, mobile and tablet), and even demographics.

How it works | Campaign set up and management
Contact us to start your Bing Ads campaign