2.5 billion people use Facebook every month to connect with friends and family, and to discover things that matter.
57% of consumers say that social media influences their shopping.
Out of that 57%, 44% said that Facebook of all social media platforms was most influential.
With Facebook Ads you choose your campaign objectives that match your advertising goals.
List of Facebook campaign objectives:
Get More Website Purchases
The Facebook pixel analyses what customers are doing on your site, and identifies people who are most likely to purchase your products or services.
Boost a post
Since many posts by a Page won’t be seen in the news feed, you can boost an individual post, this is a good way to get your posts in front of your target audience.
Get More Messages
This objective is for advertisers who want to open conversations with customers.
Promote Your Page
Page Likes ads help you reach people who may like your Page. This objective is to promote your Page to people who are interested in your content or businesses like yours.
Promote Your Business Locally
If you have a retail business and want to reach people who are near your location.
Get More People to Contact
You can create an ad to collect customer names, emails, and other contact information.
Get More Website Visitors
This ad is to promote and increase traffic of a specific web page.
Get More Leads
You can create an ad requesting customer contact details. After users submit their information, you can follow up with them for newsletter sign-ups, price estimates and more.
How it works
Audience targeting helps you show your ads to a targeted audience.
You can target your audience to include location, demographics, interests or behaviors.
You can target your existing audiences among people who are on Facebook.
You can use sources such as customer lists, website, mobile app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
About Lookalike Audiences
You can target new people who are likely to be interested in your business because they’re similar to your best existing customers.
The amount you pay is up to you.
When your ads run, they accrue ad costs that you’ll be charged for later.
You get get charged whenever you reach your billing threshold, or on your monthly bill date.
You decide the amount of time you want your ad to run, or set a custom end date. You can pause and re-start your campaign as often as you like.
Placements represent where your ads will appear. Based on the type of ads you create, you can select placements like Desktop News Feed, Instagram Feed or Messenger Inbox.