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Extensions for Local searches | Price extension

Price extensions shows more details about your offer. It shows a set of up to 8 cards that searchers can view to see different options and prices and go straight to the items.

Price extensions appear below your text ads may show on computers and mobile devices.

Cost
You are charged only if a searcher clicks your ad on the title or display URL of the ad, or any of the price extension items. The cost per click is based on your bids.

You are not charged if a searcher clicks on the mobile drop-down to expand the carousel.

You won’t be charged for more than two clicks per impression, and if a searcher clicks more than one link, you are not charged for the second click.

Add Price extension

Ads & Extensions.
EXTENSIONS.
+ Price extension.

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Price qualifier

Google may round up your prices up or down if you choose ‘From’ or
‘Up to’. If you don’t want this option, choose Price qualifier ’No qualifier’. 

Best practices– Prices and offers must be accurate and specific.

– Prices and offers must point to the right landing pages.

– Activate this extension if your prices or offers are competitive.

– For special promotion use ‘Promotion Extension’.

– Use Bid adj. (Bid adjustments) to increase or decrease bids according to your results.

Extensions for Local searches
Call extension
Call only ads
Promotion extension
Location extension
Price extension


Extract from my Book ‘Making Google Ads Work’.

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