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Search Intent | Content angle

Search Intent | Content angle

The content angle is the selling point.

A search for ‘how to make money with trading’ shows these results:
Google ADS.

These are the top 3 organic results:
– 3 Easy Way to Make Lots of Money in Online Stock Trading.
– How to Make Money Trading Online?
– Is it Possible to Make a Living Trading Stocks?

Note: results may vary. The main reasons for users getting varying results in Google are location, personalisation and algorithm variations. Google’s aim is to deliver the most accurate and relevant results for each individual search engine user, so the variations are entirely intentional.

What have all these sites in common?
There’s a sign that the sticking point for this search could be the difficulty to make money online, whether it is possible or not, and how to do it.

The results tackle this problem by offering examples of ‘how to do it’ and how it can be done in a ‘few easy steps’.

Best practices
To target these types of searches, find the most related angle according to the SERP (Search Engine Results Page) results.

Extract from my Book ‘Making Google Ads Work’.

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