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Step-by-step how to create a successful Google Ads Search campaign for a starter or a small business

Step-by-step how to create a successful Google Ads Search campaign for a starter or a small business

In this tutorial:

Overview

How to create a Google account
Login to your Google Ads account
Overview of Account, campaigns, ad groups, keywords, ads and ad extensions
1 Campaign, 3-5 Ad groups, 10-15 Keywords, and 3 Ads

PUTTING IT TOGETHER

How to create you first campaign
A fictitious step-by-step campaign tutorial for a starter or a small business.
How to add a conversion tracking code
How to link your Google Ads (previously Adwords) and Analytics account
Benefits of linking your Google Ads and Analytics accounts

OPTIMISATION

What to check and how to optimise your campaign after launching

Overview

Google account
To use Google Ads you need a Google account.

If you don’t have a Google account, watch this video.

Watch video How to create a Google account

Watch it on YouTube (Larger version)

Default max. CPC (Cost per click)
The default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for any individual keywords by raising or lowering their max. CPC on the Keywords page, see below.

For this tutorial we set a default max. CPC for each ad group to £1.

Keywords
From July 2021 the creation of Broad Match Keywords (BMM) will no longer be available, but the same matching functionality will be available through “Phrase match”.
The syntax for phrase match is to add quotes around your keyword, such as “weight loss”, or “weight loss programme”.

Weight loss ad group
“weight loss”
“weight loss programme”
“fast weight loss program”
[weight loss]
[weight loss programme]
[fast weight loss program]

How to lose weight ad group
“lose +weight”
“how to lose weight”
“how to lose weight fast”
“best way to lose weight”
[lose weight]
[how to lose weight]
[how to lose weight fast]
[best way to lose weight]

Diet plan ad groups
“best diet plan”
“diet plan”
“dieting plan”
[best diet plan]
[diet plan]
[dieting plan]

How much to bid for a keyword?
For this tutorial we set each keyword bid to £1.

Campaign negative keywords
free
job
seminar
training

Watch video How to add keywords.
From July 2021, the creation of Broad Match Keywords (BMM) keywords will no longer be available, but the same matching functionality will be available through phrase match.
This video shows how to create BMM keywords, however, the syntax for phrase match is to add quotes around your keyword, such as “weight loss”. 


Watch it on YouTube (Larger version)

Ad Extensions
Sitelinks
About us
A Team of Health Professionals
Dietary Specialists

Programme Overview
Lose Weight and Keep It Off
Free Weekly Webinar

Callout
This month special offer
Watch our videos
Online Webinars
Rapid Results

Structured snippets
Support and Coaching
Long Term Maintenance
Guaranteed Outcome
Natural Solutions

Watch video How to add extensions.

Watch it on YouTube (Larger version)

Conversion tracking code
To track a campaign’s performance, you need to install the conversion tracking code.

Installing the tracking code requires some basic HTML knowledge. Content Management Systems (CMS) such as WordPress have free plugins to insert the tracking code. Alternatively, ask your Webmaster.

TOOLS & SETTINGS > MEASUREMENTS > Conversions > Add the conversion action that you want to track.

Watch video How to add a conversion tracking
Watch it on YouTube (Larger version)

How to link your Google Ads (previously Adwords) and Analytics account

To link accounts you need:
Analytics Edit permission.
Google Ads Administrative access.

– Start Google Analytics.
– Click Admin and choose which account and property you’d like to manage.
– Under property, click Google Ads linking.
– Click + New Link Group.
– Select the accounts you want to link.
– Enter your Link Group Title.
– Select all sites where you want Google Ads data.
– Click link accounts.

Watch video How to link your Google Ads (previously Adwords) and Analytics accounts

Benefits of linking your Google Ads and Analytics accounts
Watch video

Optimisation
Learn How to optimise your campaign


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