Goal: Increase in-store sales, inform customers about new artists, artwork and exhibitions.
The Cooper Gallery, Noosa, Australia
Business type: Art Gallery
Business size: Medium
www.thecoopergallery.com.au
Brief
Increase in-store sales, inform customers about new artists, artwork and exhibitions, and represent these new and emerging artists.
Results
When the new owners acquired the business, they wanted to explore the Internet as an additional marketing method. This new advertising strategy resulted in an immediate and sustained increase in sales. Google Ads started to generate approx. 15% of their business.
Google Ads should be linked to Google Analytics which is a very sophisticated tracking system. Through Google Analytics The Cooper Gallery found artwork searches coming from Chicago, USA, the UK, Europe and other parts of the world. As a result they started campaigns specifically targeted to these new markets that were previously not accessible to them.
Google Ads has also helped their goal of finding a stream of new and emerging artists every month, their artwork and forthcoming exhibitions.
“We sell 8/10 portraits every month thanks to Google Ads.”
Barry Cooper – The Cooper Gallery, Noosa, Australia